Founded in 1997,G-Look Amusement Machine Co., Ltd. is located in Muhejing Industrial Zone, Zhongshan City. It is a large-scale amusement equipment enterprise integrating scientific research, production, sales and after-sales. It is a joint-stock company that is a joint venture with Hong Kong companies. The company has more than 30,000 square meters of production plants, the product range covers carnival lottery machines, simulators, small and medium-sized mobile amusement machine series and other indoor and outdoor play equipment, and is the vice president unit of Zhongshan Game Entertainment Industry Association.
Zhile Company has obtained the "Special Equipment Manufacturing License of the People's Republic of China" (large-scale amusement facilities) issued by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China. All products have obtained CE certification. We are a member of the International Amusement Park Association IAAPA and a member of the China Amusement Park Amusement Park Association CAAPA. Through more than 10 years of sustained and stable development, it enjoys a high reputation at home and abroad. It is one of the large-scale and powerful large-scale enterprise groups in China's amusement industry.
The company adheres to the integrity management and comprehensive implementation of the international brand strategy. At present, the company strives to synchronize product innovation with the development of the same industry in the world. Zhile has established friendly cooperative relations with many well-known enterprises in the global amusement industry. With the integrity and strong development strength, it has won the trust of partners and mutual mutual trust. The technical exchange between them and the development of a multilateral market have laid a good foundation, and the products have been exported to countries and regions around the world.
The company owns Zhongshan Zhile Amusement Equipment Co., Ltd. and Guangdong Zhiqu Amusement Development Co., Ltd., which provides equipment directly from the company, and the Zhiqu Paradise, which is managed by Guangdong Zhiqu Amusement, is backed by a strong scientific research and production base to provide fast fashion. The new game equipment and the introduction of a fully personalized playground project plan have attracted many domestic amusement fans to follow. At present, Zhiqu Paradise has expanded more than 30 vertically managed chain stores in various economically developed provinces across the country, and has become the preferred investment project for large-scale commercial real estate with its unique and perfect management mode. It is expected to be in the future 3 During the year, the chain stores will be expanded to more than 100 by self-employment, franchise, cooperation, etc., quickly forming a brand effect and scale effect, and expanding a broader platform for the company's diversified development in China.
We operate the sun industry, and the wisdom is like a sunflower under the sun. The diligent Zhile people watered and fertilized this hard-working sunflower like a gardener and took good care of it. When the flowers are splendid, Zhile not only smells the fragrance of sunflowers and appreciates the beauty of its bloom, but also harvests the seeds of sunflower.
Confucius said: "The wise man is happy, the benevolent Leshan." This famous saying comes from "The Analects of Confucius."
The wise, that is, the intelligent person. Smart people are sensible, responsive and active, and temperament is like water flowing, so use water to compare wise men.
The benevolent, that is, the kind person. Renren's people are well-intentioned, kind and tolerant, and impulsive. The temperament is as calm as a mountain, so the mountain is used to compare the benevolent.
The mountain represents a steady, high-minded, high-quality, deep, broad, and big quality.
Water, on behalf of wisdom, is good at using everything without competing with everything. It is highly integrated, and it also represents wealth, and it is the source of life. Water can be worn by stone, and it needs constant perseverance. The “Chile Music” of Zhongshan Zhile Recreational Equipment Co., Ltd. is named after the meaning of both.
The English registered trademark "G-LOOK" of Zhile also has the following deep meanings:
The first meaning: G FOR GAME means "game", LOOK means "seeing", which means the direction of the game;
The second meaning: G FOR GLOBALIZE means “globalization”, which means that the company looks at the world and connects with the world;
At the same time, G-LOOK is also a homonym of "Chile", which is easy for foreign friends to remember our Chinese name.
This is the brand story ofG-Look Amusement Machine Co., Ltd.
In the early years of its establishment, Zhile focused on the development and production of children's play equipment. At the beginning of the game, Zhile was targeted and misplaced, and the focus on children's products was based on the initial development of the company. Former US President of Coca-Cola's famous saying "Be Different, Or Be Damned! (If you can't be different from others, don't want to live!)", he also said: "Brands are everywhere, focus on differentiation, create consumers' minds After detailed market research and research, it was found that in the entertainment industry in China at that time, there should be more than 100 enterprises engaged in production research and development with certain scale and strength, but they have professional level in the development and production of children's amusement machines. There are very few companies. Although there were some new enterprises that touched the production and research and development of children's amusement equipment at the time, most of them could only engage in small-scale production or simply transform because of the value of production and profits. After all, relatively the whole In terms of industry, children's entertainment products cannot be synchronized with large machinery, simulation, lottery, and gaming machines, regardless of their output value or profit. From customer needs, market development, geographic regions, and customers. Type to analyze, this blank market left by the industry provides survival for its early stage of business. Opportunity and development opportunities. However, since 2000, Zhile has successfully transformed from a single children's play product development and production to a five-in-one group integrating R&D, production, operation, sales and service of various products such as carnival machines and simulation. The company is not only dealers and park squares, but also covers the entire sales and service of indoor playgrounds. Now the country has greatly relaxed the policy of opening indoor playgrounds, and huge business opportunities are gradually taking shape.
It is true that Zhile has developed to today, not only has achieved certain achievements in children's equipment, but also stands at the forefront of domestic counterparts in some of the best-selling simulators and carnival equipment in China. Among the first batch of entertainment products companies approved by the Ministry of Culture, Zhile products also occupied a certain number of seats. At the same time, because of the product's forward-looking and thoughtful service, it has also been recognized by our customers.
So far, companies have successfully passed patent applications for multiple products every year. If you have applied for a number of large-scale mechanical invention patents and utility model patents, you have been awarded some utility model patent certificates and more than 50 kinds of product copyrights. In addition, our company has cooperated with Zhongshan University and other universities to develop a number of good results.
"It is difficult to be a corporate brand without a brand with vitality." Therefore, according to the characteristics of the industry, we have put forward the development policy of "listening to the central, seeing Europe and the United States, doing ourselves, going out" and vigorously improving the quality of personnel. In order to broaden our horizons, we also regularly send employees to foreign exhibitions to speed up the pace of internationalization of Zhile.
Companies adhere to scientific management, integrity management, people-oriented thinking as a business purpose, adhere to the "smart life, happy world" as the company's business philosophy, in the future development of the positioning of the mind, the heart of the mind, the heart of the mind, must Will achieve enterprise development, customer satisfaction, give back to the society, and guide the industry's win-win situation!